Traditional OEMs face huge challenges in the face of smart, fast and unorthodox competition amidst global geopolitical uncertainty. Many of the aspiring EV brands will disappear, but some will establish themselves and drive some traditional OEMs to failure or unwanted mergers.
Conversational AI, entertainment and productivity applications and their monetization across platforms are becoming more and more critical in the effort to strengthen the OEM brand and retain strategic independence from Big Tech.
Seafarix’ journey has its origins in Nokia’s MeeGo program, Linux and FOSS are deeply rooted in our DNA. Whilst our attempt in the 2010’s to take on the established players with our FOSS empowered Linux OS in the mobile device business ultimately failed, we took a lot of learnings to our automotive customers of today. Making the most out of limited resources, both human and system wise, utilizing the power of FOSS, and breaking anarchic processes is critical for traditional OEMs to navigate the current industry disruption. OEMs and Tier1s simply have no choice but embrace a software first mentality, AI and new types of partnerships.
